The screen at LB Stadium beams the World Cup live. Football fans in the city are thrilled.

"It is a wonderful experience. We tend to feel closer to the action out there in the middle. The replays on the screen have a huge impact on us" says Aleem Khan, SAAP coach.

"Former Indian Captain Victor Amalraj also believes that it is these things, which lift the sagging morale of the soccer players in the City known for its rich soccer history. Thanks to the gesture of MIC Electronics Ltd, which invested close to Rs.2 crore for the 26 x 20 square feet screen, Hyderabadis get the feel of being right there in Germany."

"Here to stay G.Kamala Vardhan Rao, SAAP VC & MD, told The Hindu that due to the tremendous response the World Cup generated, the facility would be a permanent fixture initially for all the sporting events in the city."